Fix Guide
How to Fix Redirect Chains
Multiple redirects slow down users and can dilute crawl efficiency.
Recommended fix
Update internal links and server rules so old URLs jump directly to the final canonical URL.
This guide is designed to pair with a scanner report. Run a URL scan first, then follow the implementation steps.
Developer task
Replace chained 301 rules with one direct 301 and update canonical/internal links.
Implementation steps
How to apply this fix
- Map the full redirect chain from the original URL to the final destination.
- Replace intermediate hops with one direct 301 from the entry URL to the final URL.
- Update internal links, canonicals, and sitemap entries to use the final URL directly.
- Re-scan and confirm the URL now resolves in a single redirect or none.
Verify
Re-run the URL scan after deploying the change to confirm the issue clears and the Themerella Score updates.
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